Vice President of Marketing - Alpha Gamma Delta

After a full year as Director of Social Media, I was elected Vice President of Marketing in November 2023. I started my position in December and held it through spring recruitment in January 2025. Within the position, I focused on social media, brand identity, graphic design, and leadership.

I managed all the chapter's social media accounts, creating photo and video content and editing content taken by chapter members. I also worked extensively with content calendars and feed plans and performed brand and trend research.

In the summer of 2024, I facilitated a chapter-wide rebrand focused on preparing all social media for spring recruitment. This included designing a new logo and new chapter merch, picking a chapter color scheme for content, and establishing a new posting plan. Working with my marketing team of directors to carry out this plan, we rebranded our social media accounts to increase their following by 150%.

I also had the opportunity to make our kickoff and philanthropy videos for recruitment. I directed both, filming content at several shoots over 3 months, then later editing and adding effects to create two videos, one that is 1 minute in length and one that is 5, that I collaborated on the editing for.

As a member of the executive council, I worked as part of a larger team. I attended weekly meetings, voted on chapter policies, worked with a one-million-dollar budget, and facilitated chapter meetings and activities.